Buffalo News article

Posted on May 7, 2012 by Jonathan M. Rosen

Our thanks go to Emma Sapong, writer for The Buffalo News on an article published in the MoneySmart section. Emma quotes three different computer companies, recommending that computer repair is a worthwhile expense:

http://www.buffalonews.com/business/moneysmart/article845383.ece

Emma Sapong quotes Jonathan Rosen describing our holistic approach to computer service: we look at the entire computer and consider everything from hardware, software, settings and user procedure for the root causes to problems. We follow our holistic view of the computer with a reductionist view that isolates individual components and evaluates each part on a pass or fail criteria.

The result of this approach is that we can find and resolve problems when they are apparently unrelated to the root cause.  For example, a Windows stop error may appear as a software problem, but the root cause can be bad RAM, hard drive errors or a failing motherboard.

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The Smartest Spam Blocker

Posted on April 24, 2012 by Jonathan M. Rosen

The number one complaint from e-mail users is spam. While most e-mail services include spam detection and blocking, they often rely on testing messages with rules to detect spam. While this approach removes some spam, the constant innovation of spam senders results in new spam messages evading the spam detection.

Fortunately, a smarter approach to eliminating spam is available from Cloudmark software. Cloudmark DesktopOne is a free add-in software program for Outlook, Outlook Express and Thunderbird. The free version will scan new messages for spam and relocate them into a spam folder. The paid version adds features to scan existing folders for spam.

Cloudmark’s approach to spam blocking is entirely different than a simple rule based approach. With their system, any spam you select for blocking results in a vote against that e-mail message. These votes are summarized, so that as e-mail users notice spam, other users benefit from their early detection.

We recommend installing Cloudmark DesktopOne software on all e-mail accounts using Microsoft Outlook, Microsoft Outlook Express and Mozilla Thunderbird.

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New Street Sign

Posted on April 2, 2012 by Jonathan M. Rosen

After 23 years in business and only one day after the company anniversary on March 28, we finally got what everyone has been asking for: a street sign!

3498 Sheridan Drive street sign

Street sign for Jon Rosen Systems, Inc. at 3498 Sheridan Drive

 

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Afraid to change web pages?

Posted on March 23, 2012 by Jonathan M. Rosen

The most common worry we hear from web-site owners is that they are afraid to change their web pages. Probing this fear further, we consistently hear that people are afraid of losing their search ranking status as a result of making changes. This is a misplaced and unfounded fear.

The confusion and concern over web-site page changes is centered around the difference and distinction between domain name age and web page age.

Web search results on Google and other search engines are ranked by formulas that are kept secret by the search engine. However, Google and other search engines publish guidelines for web sites. Analyzing these guidelines makes it clear there are two conflicting recommendations that confuse web site owners.

One guideline is that web-sites may be ranked by the age of the domain name. A domain name that is ten years old is considered more stable and authoritative than a newer domain name.  Another recent guideline from Google indicates that pages that have been recently revised are considered to be more relevant and ranked higher than older pages.

Since web site and page ranking is primarily based on page content, any revisions to a web-site should include as much of the original content as possible.  When page names are changed, this doesn’t pose a problem for search engine spiders as long as the new pages are properly linked and visible.  Using inter-linking between pages and providing an accurate site map page help ensure that the search engine spider can effectively crawl across the site and discover every new page.

Pages that are obsolete or have inadequate page names should be removed and deleted to prevent being indexed and included in searches. These pages will be removed from searche results when the search engine receives a “404″ error from the web-site indicating the page has been removed.

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New Desktop Computers

Posted on March 15, 2012 by Jonathan M. Rosen

Beginning March 2012, we’re retiring the MSI socket 775 motherboards we have been using for the past two years, and moving to the new Intel socket 1155 motherboard and processor.

While socket 1155 uses the same size and type of heat-sink fan, the chip is entirely different and significantly faster. Comparing the 3ghz socket 775 E5700 with the 2600mhz socket 1155 G620, the G620 offers 50% more cache.  While the clock speed is 20% lower, the cache performance on the G620 is ten times higher.

 

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How Often Should a Web Site be Replaced?

Posted on December 27, 2011 by Jonathan M. Rosen

Once a web-site is established, how often should it be updated or replaced?

With respect to Google.com searches, there are at least two known criteria for web-site age that are related to search ranking and updates. Google will rank older web-sites ahead of newer web-sites to reflect an established site. However, it will rank sites with recently revised or added content above sites with unchanged content, since recent changes are more likely to reflect new and current information.

Since most sites include many static, unchanging pages, its important to include blog posting/news pages on a web-site to add fresh content. We recommend posting at least one news article per month, with one per week as an ideal target. This will ensure that your site is consistently ranked higher based on having new content.

Another aspect of web-site design is to determine when a site should be revised or replaced. Many people avoid changing a successful web-site out of fear of losing their Google search rank. Since Google uses a content based system for ranking sites, the rank of a site will only change when the content is less relevant. Changing the design and pages of a site will not affect the ranking, as long as the original content is maintained.

An easy method for evaluating a web-site for replacement involves using www.WebSiteGrader.com to check a web-site.  Any site that ranks below 50 should be evaluated for replacement and may require additional content and blog/news pages to score above 50.

We have checked many plain HTML sites that rank below 20 and improved their ranking above 50 by rebuilding them with WordPress content management software.

 

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Find us on Thumbtack.com

Posted on December 20, 2011 by Jonathan M. Rosen

We have joined a new web-site service called Thumbtack.com that provides referrals for businessess: Computer sales and service

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New Site: Gary C. Gable Professional Adjusters, Inc.

Posted on December 13, 2011 by jmichals
Gary C. Gable Professional Adjusters, Inc. Web Site

The new search-engine-friendly gcgable.com.

Jon Rosen Systems recently completed a search-engine-friendly web site for insurance-adjusting firm Gary C. Gable Professional Adjusters, Inc. A simple web site made of plain text has been transformed into a full-color experience. It’s easy to get in contact with the company using either the contact page or the straightforward assignment form, while finding the office is a breeze thanks to a Google map.

Where information was once sparse, the new gcgable.com provides colorful documents to explain the product, such as Property and Liability services. A “New Assignment” button is available on every page to make sure that companies have quick access to the all-important assignment form at all times. One more thing: you’ll never forget what business they’re in thanks to the randomized header images seen at the top of each page. See for yourself.

Discovering a dearth of insurance-adjusting expertise in Western New York, Gary C. Gable started his business in 1980. This modern company uses the latest methods and most up-to-date software to secure its’ rank in the adjusting and investigating field. Visit gcgable.com today to see what Jon Rosen Systems can do for you and your business.

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New Site: Hastings + Cohn

Posted on December 13, 2011 by jmichals
Hastings + Cohn Web Site

Why wait for someone else when you can update your site with your information?

When you see that distinctive green square, you know there’s property for sale…and you know the company is Hastings + Cohn. When the company’s previous website experienced stormy seas, Jon Rosen Systems worked quickly to rebuild hastingscohn.com. Now the results are in: if you’re looking to acquire property, you can’t go wrong with this easy-to-use, effective site.

Why wait for the webmaster when you can update your site with your information? A robust property-listing system lets the staff at Hastings + Cohn update the site every day with colorful new property listings. The News page provides an opportunity for the company’s staff to post late-breaking developments. A friendly contact page provides the standard contact information as well as a colorful Google map to the office and a quick contact form that allows visitors to send the staff e-mail without even having to open a mail program.

Looking for your next restaurant? Or do you just need a website that puts you in control of the news page or the product listing? Have a look at hastingscohn.com to see what Jon Rosen Systems can do for your company today.

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New Site: Northtowns Orthopedics

Posted on December 13, 2011 by jmichals
Northtowns Orthopedics, P.C. Web Site

Northtowns Orthopedics' comprehensive new site.

When you think hip arthroscopy, what’s the first place that comes to mind? Northtowns Orthopedics, of course. Dr. Peter Gambacorta and co. provide comprehensive orthopedics services and sports medicine throughout Western New York. Now they have a comprehensive web site to match.

The What’s New section provides the latest information from the doctors at Northtowns Orthopedics, such as this pitching safety chart. The detailed Patient Education section provides everything you need to know about things like ankle injuries and carpal tunnel syndrome. And if you need to find the offices, you’ll find that each location has its’ own page filled with the information you need, like the address, a zoom-able Google map, office hours and a list of providers who serve there. You can even print and fill out the paperwork you need as a new patient before you set foot in the door.

Whether you’re in need of joint replacement or simply a fresh, sparkling web site to replace your old one, visit northtownsorthopedics.com to see what Jon Rosen Systems can do for your business today.

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